5 Reasons why your website needs regular maintenance
A website, with its numerous components, requires regular upkeep for optimal functioning and security. It is critical to have your website maintained to fully utilise design and functional capabilities. Below we outline some reasons to keep your website maintained by professionals.
1. Reduce the Risk of Cyber Attack
Having an updated website with comprehensive web hosting services can help protect your business from potential security breaches, maintaining the reputation and trust of your customers. Regular updates, server maintenance and security monitoring can minimise the risk of a cyber attack and provide peace of mind for both your business and clients. 87% of consumers will choose to do business with a different company if they lack confidence in your ability to protect their information on your website.
2. Preserve Client / Customer Trust and Assurance
Website design is a crucial aspect of creating a strong first impression for a business. If a website is not properly maintained, it can harm your reputation. Regularly maintaining and optimising your site not only improves the user experience but also drives more traffic to your site. A well-maintained website showcases your company values and presents your brand in a positive light to potential clients.
3. Ensure a Seamless User Experience
Maintaining a well-functioning and error-free website is essential for delivering a positive user experience. With the increasing complexity of websites and heightened user expectations, regularly updating your website will ensure that your users remain engaged and satisfied. This is a crucial factor in attracting traffic and generating positive word-of-mouth recommendations.
4. Improve Website Speed
Optimizing website performance through regular maintenance is crucial for a positive user experience. A well-planned maintenance plan can detect and prevent performance issues, ensuring smooth website functionality. An outdated website can lead to negative user experiences, causing a loss of 87% of potential customers who are unlikely to return. Working with a knowledgeable agency that prioritises website maintenance will guarantee a seamless and enjoyable experience for your customers, leading to increased customer loyalty and repeat visits.
5. Increase Search Engine Visibility
Consistent website maintenance also enhances search engine rankings, which can be further boosted through SEO optimization. A high ranking on search engine results pages (SERPs) keeps your website visible, as 75% of users never move past the first page of search results.
Partnering with a website management team to analyse and utilise this data can help you effectively allocate your resources and maximise the impact of your website maintenance efforts.
Finding the right partner to help with website maintenance
Website maintenance is a crucial aspect of supporting business growth, but it can often be neglected. A properly maintained website can enhance credibility, build trust, and improve client acquisition and retention.
Maximise your time and focus on other areas of your business by outsourcing website maintenance to a reliable agency partner, like Spaceship. Our team of website development experts provides agile and strategic website management services, dedicated to growing your business.
Get in touch with Spaceship to learn more about how we can help enhance your business through expert website development services.