0zoolander

Design is pointless without user research

Without the understanding of what others see, feel and experience – design is a pointless task. A design where people are not at the centre of the design process is useless. Much like Zoolander – All looks, no substance.. at least in some cases, it’s funny to look at. Design thinking with user research and user centred design methods is of higher merit and use than visual design alone.

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