Our client Numeric found the user personas we wrote during the research stage of their website project so informative, that they decided to use summarised versions on their site to help describe their ideal clients – www.numeric.ie. Overall, the conductive research on this project and all Spaceship projects to date has led to almost zero design changes required at first draft, satisfying both client and user needs. Research and data driven design is of huge value to web design and development. Was your website built on a hunch? A shot in the dark that led to immediate problems?