Greetings from Moscow

Greetings from Moscow! (sort of!) This post was meant for LinkedIn last week during my time in Moscow but LinkedIn is banned in Russia since 2016 for not storing Russian citizens data on servers located in the country, so I had no access. LinkedIn are missing out.. Russia is Europe’s largest Internet market by number of users, with over 109.6 million people. No surprise then that Russia ranks first in Europe for number of active Instagram users. That said, in 2019 the most active social media platforms there, are actually YouTube, VKontakte and WhatsApp ahead of Instagram. Much like Ireland and elsewhere, digital advertising spend is ahead of tv and print and continues to soar.

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