0bert

Hey Bert! Google’s new search algorithm BERT

Hey Bert! Google’s recently released search algorithm BERT will better understand natural language queries. Unlike previous algorithms, there’s nothing really to optimise for, assuming you’re already writing great content for your users. Key take-home for the update is: don’t optimise for BERT, optimise your content for humans.

Add a Comment

Your email address will not be published. Required fields are marked *