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Tesco look to Amazon for inspiration again

Tesco look to Amazon again for inspiration, this time with the launch of their new Clubcard plus. Their learnings from Amazon Prime are that when people pay for a subscription, they are more loyal. To get the use of a subscription, a consumer will most likely make it habit. And according to research from Kobie, consumers who have habitual loyalty to a brand, claim to feel an emotional connection to the brand as well.

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