Where is the best placement for a CTA or ad? When is a person’s attention span at its peak? “The moment of next” defines the time when consumers are most responsive to different elements when consuming content online. A study carried out by Nielsen proves that a consumer is more likely to engage with a next action at the end of an article or page. This is prime real estate for CTAs and ads. This is where consumers are more likely to engage because their cognitive load is lower, their attentiveness is high and their emotional state is good.