Brutalism in web design has gained popularity in recent years with use of a raw, unpolished, and minimalist aesthetic. The term “brutalism” originated in architecture and was used to describe buildings that featured exposed concrete and minimal ornamentation. While the term has now been adopted by some web designers, the principles of brutalism have carried …

1. We have different types of attention It is crucial to consider the context in which the product will be used and the type of attention required in that particular setting. Different types of attention are important to consider when designing a product, as the context in which it will be used can influence how …

Creating a website is a great way to achieve various goals, such as sales, data collection, and social media following. But to accomplish these goals, you need to have a well-designed call to action (CTA) strategy. Most websites have multiple CTAs, but it’s essential to prioritise and differentiate them based on their importance. Too many …

Content prioritisation is a crucial aspect of designing a website. It involves organising the information on your site in a logical and strategic way to ensure that your audience can easily understand and appreciate the benefits of your product or service. Essentially, it is about determining the order in which your content should be presented …

Despite the recognisable outcome, creating a user-friendly and uncomplicated web design is a difficult challenge for those in the industry. However, when executed properly, users are able to smoothly navigate from one piece of content to the next with ease and comfort. Today’s society is saturated with an abundance of information, making simplicity stand out …